These are just some of the benefits you can take advantage of:

» Generate excitement for new products or services you introduce
» Build brand awareness and preference
» Word-of-mouth promotion of your products or services
» Motivation and support for your salespeople, suppliers, and dealers
» Increased consumer telephone, mail, or e-mail inquiries to dealers or direct to your company
» Increased web traffic
» Increased consumer visits to dealers
» Consumers upgrading their existing version of your products
» Consumers choosing your products or services over your competitors'