Women in Music Canada Publicly Launches the New Directory for All Female-Identifying Musicians & Industry Professionals

Michael Raine
July 12, 2022

Women in Music Canada has announced the public launch of the Women in Music Canada Directory

Last year, Women in Music Canada commissioned a study to show the effects of increased gender diversity on corporate performance. Prepared in collaboration with PwC Canada, and funded by FACTOR, the Government of Canada and Ontario Creates’ Business Intelligence Program (BIP), the study determined that just a 10% increase in gender diversity can lead to an 18% increase in revenue per employee. Read the study here.

The latest study also showed that the top three barriers for women-identifying, non-binary, gender-fluid, and gender-diverse people in the music industry are lack of access to mentors, lack of gender balance in senior management, and lack of overall balance in the workplace. Yet excuses are still being made as to lack of ability to find diverse professionals to increase workplace diversity. To combat this, the Canadian nonprofit organization dedicated to fostering gender equality in the music industry has created the Women in Music Canada Directory.  

The Women in Music Canada Directory will address the industry need of sourcing gender diverse talent by creating a central place for those seeking performers, industry team, suppliers, speaking and panel programming, as well as employment vacancies and board positions. The directory will engage participants to upload their personal and professional details, representing a variety of fields to showcase individuals’ skills, talents and accomplishments. All information will be self-administered: it’s up to each individual user, to share as much or as little about themselves as they like. Once populated, this directory will connect participants through direct messaging options and will provide a mechanism for the Canadian music industry to easily empower female and underrepresented gender identifying talent for opportunities that arise.

With the launch of the directory, now up and running at Womeninmusic.ca, Women in Music Canada is calling all female-identified Canadian individuals in all areas of the Music Industry to join now by creating their own personalized profiles.  Beginning March 8 International Women’s Day), WIMC will be launching a series of giveaways to encourage sign ups, including products from female owned Canadian brands and $1,000 cash.  Five lucky members will be selected from the Database on March 18th, so members should create their profiles before then to ensure they are considered for the giveaway.  Those who have already created profiles will also be entered automatically.

"Our organization's mission is to work toward gender equity in all aspects of the music industry," says Samantha Slattery, Executive Director, WIMC. "With the Women in Music Canada directory, we hope to enrol as many music industry members into the database as possible to ensure that it’s a comprehensive and diversely populated resource for the entire music industry to utilize.  There should be no excuses when it comes to gender diversity and parity across our industry and now, with our Database, there won’t be.”

To join the directory, to go womeninmusic.ca/join-wim.html

To search the directory, go to womeninmusic.ca/directory-public.html.

Michael Raine

Michael Raine is the Editor-In-Chief at NWC, publisher of Canadian Musician, Professional Sound, Professional Lighting & Production, and Canadian Music Trade magazines. He is also a co-host of the popular Canadian Musician Podcast. Michael has extensively covered nearly all aspects of the Canadian music business, as well as the pro audio, musical products, and the lighting and production industries.