Patron Technology Acquires Fan Interactive Marketing

The acquisition is effective immediately, and the combined company will continue to serve its clients.

Manus Hopkins
January 11, 2023

Patron Technology has added to its set of client-focused capabilities with the acquisition of Fan Interactive Marketing, a company specializing in fan engagement and data-driven marketing solutions for more than a decade. Specific terms of the transaction were not disclosed.

The acquisition brings together two industry leaders to enhance an already powerful toolkit, empowering live entertainment organizations to connect further and deeper with their fans in new and innovative ways. Fan Interactive's marketing solutions and expertise in audience development will complement Patron Technology's solution for all their clients’ ticketing, marketing, and fan engagement needs.

“To further our goal of providing a complete event technology solution, we saw incredible value in acquiring the most successful marketing company in the live event space,” says Marc Jenkins, CEO of Patron Technology. “The team at Fan Interactive brings not only marketing strategy and execution skills into our fold, but also their expertise in data consolidation and management. Fan Interactive’s offerings will help enhance our focus on supporting clients in harnessing their data to better connect with customers and grow their businesses.”

The combined company will operate under the PatronTechnology brand and will continue to be led by Jenkins.

“Patron Technology was the ideal fit,” adds Eyal Mintz, CEO of Fan Interactive. “With the scope of their prowess in the event technology industry, becoming part of Patron Technology gives the Fan Interactive team unparalleled growth potential and the ability to do so much more for our existing clients and future partners. Our shared vision and commitment to helping live entertainment organizations succeed made this a perfect partnership.” As such, Mintz and the existing Fan Interactive team, including COO Joel McFadden, will remain onboard to ensure a seamless transition through and beyond the acquisition process.

The acquisition is effective immediately, and the combined company will continue to serve its clients. To learn more about the two companies and the acquisition, go to

Manus Hopkins

Manus Hopkins is the Assistant Editor of Canadian Musician