Live & History Pledge $10K Towards MusiCounts for Music Education in High-Need Toronto Schools

November 9, 2022

Live Nation Canada and its latest Toronto concert venue, History, have announced a commitment to the community in which it operates, with a pledge to donate $10,000 to the MusiCounts Band Aid Program. The funds will go directly towards supporting music education at high-need schools in Toronto’s east end and Beaches community where HISTORY calls home. This contribution will enable schools to purchase musical instruments and in turn, create more robust music programs.

“When we brought History to the vibrant Beaches community, we wanted to ensure our support of the neighbours who reside here,” says Riley O’Connor, Chairmam of Live Nation Canada. “Partnering with MusiCounts is a natural fit given our shared values and deep-rooted love for music. We’re honoured to help provide youth with access to music education, which we know strengthens educational skills in math and creativity, while also improving confidence and mental wellbeing.”

History's donation will help transform a Toronto east end school’s music program, ultimately impacting thousands of kids through the life span of the instruments. MusiCounts believes that all kids should have access to music education and aims to make learning inclusive, sustainable, and accessible for youth across the country. The Band Aid Program provides under-resourced schools with grants for musical instruments, equipment, and resources.

"MusiCounts is delighted that History will be supporting music education in the surrounding community by making an investment in the MusiCounts Band Aid Program,” said Kristy Fletcher, President, MusiCounts. “Live Nation and History believe, like we do, that the vitality of the Canadian music industry can start in the music classroom."

History is a world-class venue that has quickly established itself as a premiere destination for local and international acts touring Canada. With a 2,500-person capacity, the space has welcomed over 300,000 fans since it opened its doors in November 2021.

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