Global Music Match is returning in 2022. This returning initiative was created to continue raising the profile of local artists in international music markets within the challenging parameters of the COVID 19 pandemic. The program is a unique response to the limitations imposed on the music industry, that makes use of the only available platform – social media and peer-to-peer collaboration – to increase networks and exposure for export-ready artists internationally.

Ninety-six artists from 14 countries participated in the first edition, with 74 artists from 17 countries taking part in the second edition, each taking turns in being spotlighted through a series of interviews, live sets, unreleased material and exclusive collaborations.

Through social media and peer-to-peer collaboration, Global Music Match advanced opportunities and networks internationally, encouraged cross-border artist collaboration by connecting musicians from around the world, and created new audiences in a range of international locations, providing the groundwork for future international touring development.

The third iteration of Global Music Match has evolved to become a valuable artist development program that provides a unique platform for artists rooted in acoustic, folk, roots, traditional, or world music genres who are commencing their export journeys.

Recommended for acts that are starting to explore and embrace an international career, participants will develop their social media skillsets, learn about new markets and interact with new audiences, create new and engaging content, and have the opportunity to work together to create musical collaborations on a global scale – all without the costs associated with international travel.

The “try before you buy” environment offered by Global Music Match will provide the selected acts with a risk-free framework to start building their international networks, along with direct access to the world’s premier folk festival programmers who make up the GMM elite coaching personnel.

Applications are now open for artists interested in taking part in the third edition of Global Music Match. They have until Friday, July 29 to apply for the 14-week, artist driven, intensive program which commences on Thursday September 1.

CIMA is a partner on Global Music Match 2022. Artists interested in applying who are not situated in the East Coast of Canada can select CIMA as the Export Organization in the application form.

For more information, go to www.globalmusicmatch.com.